Atelier New Regime Teases A New Sneaker Collab With Puma & It’s Fire

This Is H-U-G-E

Atelier New Regime Teases A New Sneaker Collab With Puma   038  It  8217 s Fire

Atelier New Regime Is Up To Something

Atelier New Regime is a brand from Montreal that reminds a lot of what Fubu used to be. Not in terms of designs but in terms of what it represents for the culture and how they were able to make something out of nothing.

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We’ve followed ANR ‘s journey for a while and it’s been one hell of a ride. Right around the time when the brand was all about their ”Two Hammers” designs, their ”Rep Your Money” events and the early stages.

They came a long way but none the less they always have something up their sleeves. This time around, they’re making another major move with their first sneaker collab with a sneaker giant: PUMA.

Earlier this year, they did something quite similar with Lugz and it did pretty well. Now, the creatives behind ANR are trying a new challenge.

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@ateliernewregime x @puma Fall/ Winter ‘18 👀

A post shared by Atelier New Regime (@ateliernewregime) on

It’s only right that they’ve added their own touch to the most underrated Puma release ever.

Indeed, the sneaker you see on the picture is the ”Puma Sock Insert Lace-Up” which is a gem. It combines performance, unconventional design and your typical dad shoe (I rock them DAILY!!!!!).

Atelier New Regime went for the beige suede and gum sole apparently.  This sneaker will be added to their Fall/Winter  18  collection and we will definitely keep you updated when it drops.

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