The End Of An Era And A New Start: Dress To Kill Magazine Goes Digital
A New World Order
I hate to break it down to you so abruptly but the world is changing, the world as we knew it, the way we consume, the way we think and even that good old Dress To Kill magazine is going through it.
As a young and inexperienced blogger back in 2016, I felt deep in my earth that paper was a dying medium and that the internet was about to carry the torch.
a hundreds of blog posts later, multiple attempts at building an online presence and literally trying to digitize the aesthetics & creativity I saw in magazines growing up.
I must admit 2 things: 1. what it takes to make fashion or information enjoyable is very hard to put together and 2 building an audience on or offline is a GREAT feat.
I grew to admire and respect my peers in traditional media because they made the most out of nothing at a time where Facebook and all those outlets were not a thing.
In case you didn’t know, Dress To Kill magazine is not your average magazine by any shape or form.
Promoting Canadian art and fashion from province to province was something seemingly unthinkable but they got it done.
From iconic covers with Lenny Kravitz and more iconic nights at le Mount Stephen to bring the whole industry under the same roof, DTK got it done.
Don’t take what I’m saying as a farewell note because today actually mark a rebirth for the publication.
Indeed, while the world was going all over the place, they went on a well thought out rebrand.
As you might have guessed, the biggest take away from this is the stoppage of the paper version of the magazine.
The focus is now digital but as I told you earlier, DTK doesn’t go halfway.
Their new platform will include an online boutique which once again is going to focus on shedding light on Canadian creators for men and women.
Do you think more magazines are going to make a full transition to digital?
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