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Meet Simon Arsenault And How He Built His Sports & Marketing Empire For 5 Years Straight

A Real MVP!

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When Sports & Marketing Collide With Simon Arsenault.

I would like to start things off with a shocker and a fact. Here’s the shocker, even though I’ved worked with professional athletes in the course of my career and always respected their winner mindset; sports never really spoke to me like that before. Here’s the fact though, Simon Arsenault is probably the only person on planet Earth that really painted me a picture where sports and real life can actually affect one another.  I might never wear boxing gloves, throw myself on ice or swim my heart out but my perspective on sports and more specifically the professional athletes in it is forever changed.

Read More: This New Restaurant in St-Henri Calls Itself The ”Goat” And They Have The Food To Back It Up

I don’t really care or want to know what you do in life, I’m more curious to know how you feel about what you do.

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To me Simon Arsenault is the epidemy of what passion sounds and feels like.

Working closely or in team with Simon gave me a window in his world and somehow someway the only word that remains is : Sports.

I used to think sports wasn’t something I should pay attention until I’ve met and talked with an athlete in real life.

Not only I was shocked to see the humility that some had but I was inspired also by how much work goes into it and excited and focus they all seem to be.

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It sorta clicked in my mind that this is what Simon actually does for a living. He takes an athlete and exposes their greatness for the world to see.

MVP Group was founded in 2016 and gave birth to an idea.

Often times sports athletes in Quebec go on and have a career, then retire and then…nothing.

Not to say that they don’t have anything going on for themselves but it seems like their relevancy and their public appreciation are out the window once they don’t wear the skates anymore.

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That’s where Simon had the brilliant idea to combine sports personnalities with the advertising world.

Even though you might think you’ve seen it all in the US, it was fairly new in Quebec at the time.

I’m talking about giving heroes of the past, because they are heroes, a chance to stay in the public eye and yet still affect the social climate.

When you hear advertising, the thing that comes to mind is mass consumption.

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For MVP Group, the idea was to build the bridge between brands and athletes but also to push role models in the forefront.

Campaigns like ”Soyez le Jouer Étoile” with Guy Lafleur for lung cancer and the historical moment where we saw Patrick Roy and Mario Tremblay make ammends for a Uber Eats‘ campaign.

It’s all those little things that tell me there must be more than a cheque for someone like Simon Arsenault.

Today marks the 5 year anniversary of his company, with a roster counting George Saint-Pierre, Sébastien Toutant, Bruny Surin, Lucian Bute and many more. I can’t wait to see how this entrepreneur will bring to life greater projects and how once again this will change the landscape as it always did.

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This Year Malefycia Is Colliding Horror And The Bible To Make The Thrill Of Halloween Real Again

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Malefycia Is Restoring The Feeling, One Spooky Scream At A Time

Long are the days when I was cruising down the streets on October 31st either looking for candies to devour for 3 weeks straight or even as an adult looking for a popping club where I could tell people ”My costume is ME tonight”.

The truth is, I think Malefycia restored something that I thought was buried inside me. They reminded me that not only I liked Halloween but I just couldn’t find an alternative in my adult life to spark my curiosity on one side and get the thrill going on the other.

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Malefycia been around for a minute but this year they’re trying something different…I mean different.

You’re familiar with the 7 sins in the bible don’t you? You’re aware of what a haunted house is supposed to be don’t you? Well, something in their team had the genius and actually vicious idea to combine these two things who might have nothing to with each other on the outside looking in but in this new adventure/haunted house experience; it all make sense!

their show called V7CE is cross theatre performance, cross the most scary thing you’ve ever seen. The show includes different scenes and interactive plays putting on the forefront the 7 sins from the bible.

What always stand out to me when it comes to Malefycia, is there raw and authentic attention to details.

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Do yourself a favor and come immerse yourself in this universe and your inner child and your thrill-seeking inner adult have some fun.

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Myraï Lavoie Is Taking The Fashion World By Storm With The Glitch Fashion Show

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Myraï Lavoie Is Creating Her Own Universe And You’re Invited

What I appreciate the most about my work is the fact that I get to meet great minds & humans with a powerful story and this time around, I got to cross path with the talented Myraï Lavoie.

Read More: Tawhida Tanya Evanson: When Words Can Really Give You Wings

The city has been quiet fashion wise over the years and as platform that mostly talked about fashion in its inception, we’ve felt it the most over here.

There would be sparks of hope here and there but besides Festival De Mode & Design, not a lot of things really stood out.

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When I heard about ”The Glitch” it’s like I knew what it was about without nothing what it was about.

I mean good branding is good branding but it was more so who’s behind the good branding this time around. I had the chance to work with Myraï Lavoie in the past and one thing I can is : there’s a method to her madness.

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Every artist has an eye and that eye is shaped by our views of the world and life experiences. Myraï had an interesting life.

One where being different is actually the move. One where if you don’t fit somewhere, you don’t try to get in the mold, you bend it.

For all the lack of support or misunderstand she got in Montreal, she found a place to be creative working or being in room with the likes of Paris Hilton & P. Diddy to name a few.

What she’s learned from coming out of her shell and experiencing the world she’s about the share it with us with her own fashion called ”The Glitch” tonight.

”The Glitch” is exactly what I thought it was going to be. A standout experience and experience and something you’ve never seen before just like its creator.

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The 50th Anniversary Of Les Grands Explorateurs Presents A Touching Documentary Exploring Africa And Its Wonders

An Amazing Story by Amazing Creators!

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Les Grands Explorateurs Is Celebrating Africa In A Real Way!

Curiosity has to be the most incredible human quality there is and Les Grands Explorateurs has been putting it on the forefront for the past 50 years!

Read More: Isabelle Mugwaneza Desmarais: An Unlikely Journey For An Unlikely Unique Success Story

We are now entering an era where we want to know more about what is going on on the other side of the world.

How people are living, their culture and what is their reality compared to ours.

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Sometimes the depiction of such reality is either unfair or made to look down at somebody. Other times, filmmakers have the challenge to depict a reality in a way to uplift what other cultures are bringing to the table.

Milan Bihlmann and Muammer Yilmaz are two filmmakers who know where they stand when it comes to that.

Rêves D’Afrique” is the epidemy of that. The two filmmakers decided to go to 7 countries in Africa to not only paint the picture for the world but to give the good people out there something we forget to give one another : ”a piece of yourself’.

Armed with a backpack, film gear and true altruism, the duo spread love and good deeds wherever they could throughout their trip.

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Watch The Trailer

Les Grands Explorateurs being this platform to uncover the world made the right choice by adding this beautiful piece to their program.

Up until November 1st, you still have the chance to see the beautiful piece in theater and then online starting November 2nd.

Tickets Here

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