When Sports & Marketing Collide With Simon Arsenault.
I would like to start things off with a shocker and a fact. Here’s the shocker, even though I’ved worked with professional athletes in the course of my career and always respected their winner mindset; sports never really spoke to me like that before. Here’s the fact though, Simon Arsenault is probably the only person on planet Earth that really painted me a picture where sports and real life can actually affect one another. I might never wear boxing gloves, throw myself on ice or swim my heart out but my perspective on sports and more specifically the professional athletes in it is forever changed.
I don’t really care or want to know what you do in life, I’m more curious to know how you feel about what you do.
To me Simon Arsenault is the epidemy of what passion sounds and feels like.
Working closely or in team with Simon gave me a window in his world and somehow someway the only word that remains is : Sports.
I used to think sports wasn’t something I should pay attention until I’ve met and talked with an athlete in real life.
Not only I was shocked to see the humility that some had but I was inspired also by how much work goes into it and excited and focus they all seem to be.
It sorta clicked in my mind that this is what Simon actually does for a living. He takes an athlete and exposes their greatness for the world to see.
MVP Group was founded in 2016 and gave birth to an idea.
Often times sports athletes in Quebec go on and have a career, then retire and then…nothing.
Not to say that they don’t have anything going on for themselves but it seems like their relevancy and their public appreciation are out the window once they don’t wear the skates anymore.
That’s where Simon had the brilliant idea to combine sports personnalities with the advertising world.
Even though you might think you’ve seen it all in the US, it was fairly new in Quebec at the time.
I’m talking about giving heroes of the past, because they are heroes, a chance to stay in the public eye and yet still affect the social climate.
When you hear advertising, the thing that comes to mind is mass consumption.
For MVP Group, the idea was to build the bridge between brands and athletes but also to push role models in the forefront.
Campaigns like ”Soyez le Jouer Étoile” with Guy Lafleur for lung cancer and the historical moment where we saw Patrick Roy and Mario Tremblay make ammends for a Uber Eats‘ campaign.
It’s all those little things that tell me there must be more than a cheque for someone like Simon Arsenault.
Today marks the 5 year anniversary of his company, with a roster counting George Saint-Pierre, Sébastien Toutant, Bruny Surin, Lucian Bute and many more. I can’t wait to see how this entrepreneur will bring to life greater projects and how once again this will change the landscape as it always did.
Myraï Lavoie Is Taking The Fashion World By Storm With The Glitch Fashion Show
Myraï Lavoie Is Creating Her Own Universe And You’re Invited
What I appreciate the most about my work is the fact that I get to meet great minds & humans with a powerful story and this time around, I got to cross path with the talented Myraï Lavoie.
The city has been quiet fashion wise over the years and as platform that mostly talked about fashion in its inception, we’ve felt it the most over here.
There would be sparks of hope here and there but besides Festival De Mode & Design, not a lot of things really stood out.
When I heard about ”The Glitch” it’s like I knew what it was about without nothing what it was about.
I mean good branding is good branding but it was more so who’s behind the good branding this time around. I had the chance to work with Myraï Lavoie in the past and one thing I can is : there’s a method to her madness.
Every artist has an eye and that eye is shaped by our views of the world and life experiences. Myraï had an interesting life.
One where being different is actually the move. One where if you don’t fit somewhere, you don’t try to get in the mold, you bend it.
For all the lack of support or misunderstand she got in Montreal, she found a place to be creative working or being in room with the likes of Paris Hilton & P. Diddy to name a few.
What she’s learned from coming out of her shell and experiencing the world she’s about the share it with us with her own fashion called ”The Glitch” tonight.
”The Glitch” is exactly what I thought it was going to be. A standout experience and experience and something you’ve never seen before just like its creator.
The 50th Anniversary Of Les Grands Explorateurs Presents A Touching Documentary Exploring Africa And Its Wonders
An Amazing Story by Amazing Creators!
Les Grands Explorateurs Is Celebrating Africa In A Real Way!
Curiosity has to be the most incredible human quality there is and Les Grands Explorateurs has been putting it on the forefront for the past 50 years!
We are now entering an era where we want to know more about what is going on on the other side of the world.
How people are living, their culture and what is their reality compared to ours.
Sometimes the depiction of such reality is either unfair or made to look down at somebody. Other times, filmmakers have the challenge to depict a reality in a way to uplift what other cultures are bringing to the table.
Milan Bihlmann and Muammer Yilmaz are two filmmakers who know where they stand when it comes to that.
”Rêves D’Afrique” is the epidemy of that. The two filmmakers decided to go to 7 countries in Africa to not only paint the picture for the world but to give the good people out there something we forget to give one another : ”a piece of yourself’.
Armed with a backpack, film gear and true altruism, the duo spread love and good deeds wherever they could throughout their trip.
Watch The Trailer
Les Grands Explorateurs being this platform to uncover the world made the right choice by adding this beautiful piece to their program.
Up until November 1st, you still have the chance to see the beautiful piece in theater and then online starting November 2nd.
Isabelle Mugwaneza Desmarais: An Unlikely Journey For An Unlikely Unique Success Story
A Change Is Coming…Finally?
I grew up in the 90’s and although we can only realize it now but seeing people like Isabelle Mugwaneza Desmarais striving in a space where not a lot of us do is what was missing this whole time.
Read More: Lobster Season Has Arrived And The Homard Gaspésien Is Still The Best You Can Find On The Planet
The thing about representation is that you won’t know you need it until you need it. As most of us were just looking at society, we didn’t see ourselves but also normalized it.
I think Isabelle saw something that we couldn’t see in ourselves. The truth is not at the extreme it’s right in the middle. The intersection between being different but also a part of the ecosystem was what she saw.
Representation is not about doing what’s right because it’s right but more so because it needs to be done.
Starting her career in the public sector wasn’t a thrill anymore. Then she did some soul searching and probably came to the conclusion we all come to at some point in our existence:
Life Is A Joke
For her it was literal though. She figured out that humor and the business around it was her calling so what was the first step? Becoming a comedian herself and teach a thing or two to Dave Chappelle?
What about producing your own show with up and coming artists? Well, for Isabelle Mugwaneza Desmarais the start of this new chapter was simple as getting a non-paid internship.
Just For Laughs became her new home and with that started her mission to be at the forefront of what the landscape in comedy was to become.
Through thick and thin, work and dedication, intuition and know-how, she pulled through and the big way too!
Isabelle Mugwaneza Desmarais became the director of ZooFest. With her pulse on the scene, she fought and pushed for upcoming talents that are more than just tanned.
We’re seeing more BIPOCs getting a chance on stage and I would like to believe that this is just the beginning.
Speaking of ZooFest, if you want to see for yourself how this festival has grown in diversity and get a good kick out of it. You still have the opportunity to do so tomorrow as the last day of the celebration
With french performers like Lenny M’Bunga, AZ, Marine Ella, Meryem Benoua, Ayoub Marceau & Hugo.
Live podcasting will also be a part of the last run of the show. In the corner of Jeanne-Mance & Maisonneuve, you can can get a good view, a good potential date, you get to see greatness in all shapes, size or color AND of course a good laugh!
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