J Cole’s New Album Destroys Mumble Rappers With Their Own Sound
It’s A Cole World Again!
J Cole’s New Album Is A The Jermaine Cole The World Needs
J Cole‘s new album might go in history as one of the greatest marketing strategies since Nipsey Hussle’s ”1 mixtape for 1k” campaign. I mean, you call it ”Kids On Drugs”, you drop it on 420, you use semi trap beats and triplet flows; I see you Jermaine!
Since he dropped ”Everybody Dies” it was obvious that mumble rappers didn’t get a pass on J Cole’s book. The ”Forest Hill Drive” rapper expressed how he felt about the new wave of rappers on wax before but nothing prepared us for what ”KOD” had in stores.
Earlier this week, he released the cover for his surprise ”Kids On Drugs” album set for 420. Funny how a title and cover can make the internet go crazy. Here we are April 20th and the results are in.
As expected Cole didn’t disappoint and actually showed a totally different side of him. Throughout the project, he really goes IN on his contemporaries and the funny thing is, he uses THEIR format.
Repetitive hooks, triplet flows, hard beats but you can tell Cole did it on purpose while elevating the level of artistry still. As if this whole thing wasn’t viral enough, the ”platinum with no single” emcee has features that actually features himself (yeah he is Kill Edward).
The track 12 titled ”1985-Intro To The Fall Off” suggests that more heat from North Carolina is coming. We will definitely dive deeper into the album this week and do a review.
I remember when Smokepurpp and Lil Pump were on a ”F*ck J Cole” campaign on their way up. Well ladies and gents, Mr ”False Prophets” came back with a whole album just to say: ”F*ck All Ya Mumble Rappers”
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