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10 Questions With #Seemenowapparel : Redefining Fashion One Piece At A Time

A Brand Powered By The People



See Me Now Apparel :Poweful People Create Powerful Brands!

See Me Now Apparel is owned by CEO & Founder Sidney Idemudia. See Me Now Apparel is an e-commerce based company founded in Halifax Nova Scotia. Idemudia explains that the “focus is to provide our custfashionomers with affordable but yet unique and trendy clothing to keep them up to date with the fashion speed, while bringing out the best in them. Our aim is to give back to our customers, highlight them to the world and make them feel very special, thus our name, ‘See Me Now Apparel’.”

Read also : Niapsou Di : A Fashion Designer From Montreal That Takes Panafricanism To Life

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1.Can you tell me how you created the name? The name SeeMeNow Apparel was thought of in the light of putting focus and attention on our customers. Other names like SeeMe, Recognize me and others were considered but some had been used already and none made more impact on my mind and people I shared it with than “SeeMeNow”.


2. How did you start out with the business? I started the business with the thought of providing people around me with fashion forward and affordable apparel because I realized that a lot of people I know in Halifax like to dress up and look good but always didn’t know where to find what they are really looking for. So I thought putting brands that make fashion forward apparel together under my website and advertising them would be the best approach to solving this problem.

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3. Have you always been interested in fashion? Yes, I have always been interested in fashion ever since my peers weren’t too happy about what I wore at a grade 9 party and to be honest, I wasn’t too happy with what I wore at that time when I think of it. So I made a decision to be more interested in fashion and always be aware of what I wear by staying constantly updated with the fashion speed and being around people who are constantly interested in and driven for fashion.

4. Where do you find your inspiration? I find inspiration from the people around me, social media and celebrities on television. For my men’s outfits, I like to portray a casual look sometimes by dressing in style with the hip hop fashion trend with a loose shirt, jeans or shorts, sneakers, a ball hat and sometimes a bomber jacket depending on the weather. I love to look classy a lot more so I’ll wear fitted dress shirts, suit and pants which I get a lot from social media and television. For the female apparel that I sell, I get inspirations from friends around me and bloggers on social media. As for the business, I get my inspiration from my passion to do the business and making people happy. I feel so much joy and happiness to see people happy to be highlighted as Miss SeeMeNow for an entire month on the front page of my website.

5. What advice would you give to others starting out? a. The best advice I’ll give is to keep their heads down and stay focused because the best is yet to come.

woman dress apparel fashion runway lipstick lady


6. How do you select the brands you are going to work with? I look for them online or they reach out to me sometimes. However, I select the brands I want to work with if they connect with the style that my team and I are portraying, which is an affordable fashion forward trendy look for both Women and Men.

7. What is your favorite go-to-look? For women, my favorite go-to-look is a bodycon dress and a pair of short or tall heels because it works well for going out on dates, night out dancing, light shopping and even out with friends. For men, a pair of ripped or motorcycle jeans, loose t-shirt with a wide round neck, a ball hat and a pair of Nike or Adidas sneakers.

8. Any advice you would give people to spruce up a simple look? Be creative and willing to step out of your comfort zone. For women, don’t be afraid to try new things too, step out of your comfort zone and throw on a fitted dress with heels to go out on a date or dance and wear something loose or sporty on a casual day. For men, it took me a little bit of time to adjust to skinny jeans and fitted dress pants when they started to come in style but I had to step out of my comfort zone.

see me now apparel halifax design news montreal fashion


9. What projects are you currently working on? I had a very successful pop up store last year and I’m currently working on opening another pop up before the end of this year or early next year.


10. Where do you see your company going in the next 3 years? I see my company expanding, being on the verge of opening a local store or stores in other cities where people can come to shop for affordable fashion forward apparel and also see themselves on displays around the store. I also see people asking my fashion team for free fashion tips through my website and in store when it becomes a reality.

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Fashion & Lifestyle

Sports Experts Might Be Your Go To For Your Last Minute Valentine’s Day Gifts

A Different Kind Of Valentine’s Day



Sports Experts’ Valentine’s Day Guide Is Your Life Saver This Year

Whether you believe in it or not, Valentine’s Day is your occasion to show appreciation for your significant other. Perhaps, when you’ve went through tons of flowers and chocolate; looking at Sports Experts as a potential place for a nice gift is not that farfetched.

Read More: Tomas Tatar Teams Up With A Local Restaurant To Launch His Own Tartare And You Have To Try It

To make it easy for you to navigate through their wide selection. They’ve put together a guide that brings together some of ideas for him and her.

To make it even easier for our readers, we’ve handpicked our favorite items that should make it to whatever you have planned on February 14th.


#1 Fitbit Versa

sports experts, fitbit versa, valentine's day gifts

Cc: Sports Experts

Price : 199,99$

If I’m with you, I want you be happy, fulfilled and most of all H-E-A-L-T-H-Y . That’s exactly what you get with the Fitbit versa, a slick design and all the functionalities to take your fitness to the next level. It doesn’t hurt that the watch is currently on discount either.

#2 Skates

sports experts

cC: Sports Experts

Price Range: 41,99$- 159,99$

There’s something about outdoor activities during the winter time. You won’t miss by getting yourself his/hers pairs of skates. There are plenty skate rinks sprinkled around the city just waiting for you.


#3  Adidas Matching Outfits

sports experts, montreal boutique

Cc: Sports Experts

Price Range: 54,99$- 104,99$

It’s a ”To Each His Own” moment but if that’s what you’re into or if you just want to spice things up your way to your date, this might be a good surprise.


#4  A Gopro

gopro, sports experts, valentine's day gifts

Cc: Sports Experts

Price: 529,99 $

First off, it was a shocker to me that Sports Experts actually has Gopros but if you want to capture moments with your significant other and let him or her explore their creativity, this is the one!

#5 A Yoga Matte

yoga matte, sports experts

Cc: Sports Experts

Price: 69,99$

Let’s try something different for 2021, how about trading your usual dinner at home with candles for a nice and serene yoga session. You have to switch things up sometimes ladies and gents.

For more ideas and suggestions, go check their guide on the Sports Experts website.




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Fashion & Lifestyle

The End Of An Era And A New Start: Dress To Kill Magazine Goes Digital

A New World Order



I hate to break it down to you so abruptly but the world is changing, the world as we knew it, the way we consume, the way we think and even that good old Dress To Kill magazine is going through it.

Read More: Learn About The Black History In Montreal With This New City Tour

As a young and inexperienced blogger back in 2016, I felt deep in my earth that paper was a dying medium and that the internet was about to carry the torch.

a hundreds of blog posts later, multiple attempts at building an online presence and literally trying to digitize the aesthetics & creativity I saw in magazines growing up.


I must admit 2 things: 1. what it takes to make fashion or information enjoyable is very hard to put together and 2 building an audience on or offline is a GREAT feat.

I grew to admire and respect my peers in traditional media because they made the most out of nothing at a time where Facebook and all those outlets were not a thing.

In case you didn’t know, Dress To Kill magazine is not your average magazine by any shape or form.

Promoting Canadian art and fashion from province to province was something seemingly unthinkable but they got it done.


From iconic covers with Lenny Kravitz and more iconic nights at le Mount Stephen to bring the whole industry under the same roof, DTK got it done.

Don’t take what I’m saying as a farewell note because today actually mark a rebirth for the publication.

Indeed, while the world was going all over the place, they went on a well thought out rebrand.

As you might have guessed, the biggest take away from this is the stoppage of the paper version of the magazine.


The focus is now digital but as I told you earlier, DTK doesn’t go halfway.

Their new platform will include an online boutique which once again is going to focus on shedding light on Canadian creators for men and women.

dress to kill magazine



Do you think more magazines are going to make a full transition to digital?


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Fashion & Lifestyle

We Ask A Personal Development Coach How To Overcome The Ins and Outs Of The Crisis

It’s all about your point of view



marc dumaine, personal development coach, covid-19

Everything You Need to Know Through The Lens Of A Personal Development Coach

I’m always amazed at how people like to stigmatize the role or relevance of a personal development coach. They’re quick to label it a scam, a fad, something based on nothing but little they did know, they’re coaches around the world who impacts millions and millions of people in a life changing way. I was looking for the equivalent of a Tony Robbins in Quebec, my research undoubtedly came back to the same name: Marc Dumaine.

Read More: Here’s What I’ve Learned About Myself Since The Coronavirus Crisis Started

Mr Dumaine is more than a personal development coach, he’s a man with a story.

Not your average story either. From overcoming alcohol and drug abuse to obtaining a MBA to running campaigns for some of the biggest corporations in this province. Here’s a man of many battles.


Honorable mention too, these days Marc is focused on creating an international platform to impact as many people he possibly can.

marc dumaine, personal development coach

The bottom line is this. This personal development coach is not unfamiliar with trials and tribulations, changes and transitions.

That’s why to me, in a time like this where everything is doing a 180 degree, I had to pick his brain and ask him how can you and I get over.

In this Q&A, we indeed ask Marc Dumaine about several things such as how to bounce back from the crisis, his keys to success and much more.




#1 How did you figure yourself out as a future entrepreneur and what was the key factor that made you take that route?

I was always an artist at heart and found that I didn’t it in any mole.  After completing my MBA, I realized that my biggest assets were my differences.  I decided at that moment to stop following what people expected from me and launched my own business.  To me being an entrepreneur is an art form in itself. I have never regretted that choice since I launched Asana Coaching 10 years ago.

#2 How can someone go from being self-employed to an entrepreneur making money without physically being there?

The internet is booming with opportunities right now ! Even with the COVID-19, there is a redefinition of the way people consume products and services ! It is a TIME for being creative and look into endless opportunities ! Get out of our comfort zone and start being inspired by people who are already doing it ! Then, build yourself a right game plan with an amazing branding, and you are all set for the best adventure of your life. 

marc dumaine
#3 What are the pros and cons of being a consultant?

The pros are definitely the freedom it gives you in terms of choosing your schedule, the services you want to offer, the different partnerships you can build and finally, having a real impact in your client’s lives !

The biggest con I think is the loneliness that comes from working on your own and often alone ! You also have the insecurity of never having a stable income.  This life is not made for everybody ! 


#4 What would be the achievement you’re most proud of and why?

The biggest achievement for me is to have never given up ! In my 10 years as an entrepreneur, I could have gone bankrupt a few times, I could have been discouraged for so many reasons… but my faith in what I was doing kept me going ! It is a hard industry where you are competing against so many people and you have to realize that you have never made it ! You have to renew yourself every day, offer the top of the top and always evolve as a human being and expert ! I am very proud to still be there today, stronger than ever.

#5 What entrepreneurs should learn from the Coronavirus crisis?

I think we have to realize that we can’t just keep running all the time ! The anxiety, the stress and the adrenaline are very dangerous ! We talk a lot of profitability, performance but we tend to forget to talk about happiness and well-being ! I hope this time brings more humanity into entrepreneurs’ lives ! 

#6 Where do you see yourself in 5 years from now?

Without wanting to sound over the top, I truly believe that I will have built my brand into an international platform that will include wellness retreats worldwide, TV shows, a one-man show, a few books and real estate projects ! No pressure ! LOL Seriously, I am a kid at heart and developing my business is the best adventure that life has given me ! Watch out world, I am coming. 🙂

#7 What would be the main thing entrepreneurs around the world should learn from you?

That I almost died three times from drugs and alcohol ! That I was the mos unhappy and insecure person for the two thirds of my life ! That i was bullied and rejected for being different ! And in the end, I am the living proof that anything is possible when you don’t give up on yourself and your life ! 


#8 What would be your 3 keys to success ?

1- You are 100% responsible for your choices, attitude, perceptions and mindset

2- There are no mistakes, only feedback !

3- Only accept what’s 10/10 for you ! That is a sign that you are treating yourself life the most important person on your life.

If you’re interested in seeing him in action, he’s doing a Facebook live tonight at 7:30 pm and if you’re looking for some light in these dark times, that’s the place to be.

To know more about Marc Dumaine and his journey as a personal developement coach follow him here








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