A Closer Look Inside The Nike Air Max Bus For The Air Max Day Celebration
Just Do It!
The Nike Air Max Bus Is A Museum In Motion About A Shoe That Changed The Sneaker World Since 1987!
In our trip to Toronto last week-end, we had the opportunity to have a close look at the Nike Air Max Bus at the Ultimate Sneaker Show presented by Soleexchange Canada.
For the 30th anniversary of the iconic sneaker, Nike decided to go the extra mile and literally turn their tour bus into the original 1987 Nike shoebox.
As our guide mentionned during the presentation, the Nike Air Max sneaker is more than a pair of shoes, it’s a piece of art. Even though it was mean’t to be a running shoe at first, it also became a fashion statement in the streetwear world.
Nike built the canvas for many different creatives and designers so they can add their artistic touch to the classic. Inside the Nike Air Max Bus, we saw the rarest pairs of Air Max 1’s like the “Safari”, “Bred 2015” and many other designs that Nike kept in the vaults.
Thanks to our phenomenal guide, Kwame, we’ve learned more about the complete genealogy of the shoe and how it was intentionally made to disrupt the market like it did a even to this day. The bus was covered with pictures of the previous ad campaigns,the key moments in the Air Max’s history and the slogan “Kiss My Airs”.
It was a trip down memory lane and we’ve learned many things about the mindset it took for Nike to be the sneaker giant it is today. When a sneaker brand gets their initial idea from an architect, you can tell it was here to stay (and they did for decades).
Today, you will get some exclusive pictures of the Nike Air Max Bus. The bus was located at the Ultimate Sneaker Show in Toronto.
“The Nike Air Max bus is a museum in motion! The sneakers were showcased as masterpieces because at the end of the day that’s exactly what they are right?!”
“The golden era.”
“This was the perfect opportunity for a sneaker enthusiast to revisit some of the rarest pairs ever made of the Air Max 1.”
“The walls were covered with pictures of the previous ad campaigns for the shoe and believe me when I say this : it will take you back in time but still give you a taste of the future.”
“The bus itself was a perfect reproduction of the original shoebox they made for the Air Mar 1 1987 (the details are sick!)”
We also have a video recap of the whole experience here! You will have a closer look in the inside of the Nike Air Max Bus and a complete interview about the evolution of the shoe!
Visit The Bus For Yourself!
Since it’s an air max celebration, we would like to know what is your favorite pair of air max? What design, what year and why?
Let’s discuss about that in the comment section!
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