It’s Official, OTH Boutique Is Dropping A New Capsule With The NBA!
Ball Is Life!
OTH Boutique Is Pushing The Culture Forward Again With A New Collab!
In the past few years, we’ve seen OTH Boutique innovating the retail business in Montreal time and time again. Their multiple capsules with local artists, brands or even the Montreal Canadiens showed us that OTH is far from your average boutique!
When it comes to who they partner with, team behind OTH Boutique is very meticulous with who they partner with. There are two things that standout in their capsules : the exclusivity factor and the fact that it always pushes the Montreal’s culture!
With many features in major streetwear platform such as Hypebeast or national medias like the Huffington Post, the OTH brand has solidified its status as a successful fashion retailer.
For their upcoming collection, they teamed up with the NBA to deliver something that Montreal’s basketball culture could be proud of. Indeed, their new capsule called “Chez Nous C’est La NBA” is an homage to the different neighborhoods in Montreal that are familiar with the terms “Ball Is Life“.
From east to west they brought together different parts of the city such as la Petite-Bourgogne, Côte-des-Neiges, Saint-Leonard, and the West Island. The lookbook that came out of it is also significant because every shot has been taken in all their respective basketball courts.
In terms of representation for the city, you can’t get no better. I remember the times when we used to fantasize about having our own NBA team. Fast forward today, we’re having a collection dedicated to our love for the game (dreams do come true sometimes).
The capsule will drop on June 10th either at their stores located at 1021 Ste Catherine, 421 rue Saint-Vincent or on their website.
What Do You Think?
As mentioned earlier, this is not the first nor the last time that Oth Boutique is dropping bold collaborations and this one caught our eyes because of the cultural impact it has. Do you like the designs of their new capsule? Is there is other places in Montreal that should`ve been added too?
Let us know in the comment section below!